TRUE NORTH VIP

SoHo Car Service

Updated Nov 9, 2026

SoHo car service picks you up at the cross street you name, from Broadway shopping stops to dinner on West Broadway, and takes you anywhere in the region. True North VIP is a chauffeured car service based in New York City, serving Manhattan, Brooklyn, Queens, the Bronx, Staten Island, Long Island, Westchester, New Jersey and Connecticut. Airport rides start from $157 to LaGuardia. Book online or call 888-887-0324.

Reserve

Book your ride

Use the local time at your pickup.

Add a return trip

Choose a separate return date, time and route.

Your trip is saved as you go.

Taxes, tolls and fees included. Gratuity optional.Call 888-887-0324, 24/7
At a glanceSoHo
BoroughManhattan, part of our Manhattan car service area
Congestion zoneInside it (Manhattan at or below 60th Street)
To JFKabout 32 min without traffic
To LaGuardiaabout 22 min without traffic
To Newarkabout 24 min without traffic
Example priceFrom $157 (SoHo to LaGuardia, Executive Sedan)

Example prices from our booking engine, October 2026. Taxes, tolls and fees included; gratuity optional. Your exact price is shown before you book.

Travelers walking along a leafy Manhattan-style block beside a parked black sedan.

SoHo Car Service: What You Need to Know

A SoHo car service ride is booked ahead with one all-in price, so you know the cost before the car arrives. Give the cross street and the storefront or building number, choose a vehicle for your group and bags, and your chauffeur meets you there. Rides go to the airports, Midtown, Brooklyn and beyond.

SoHo sits inside the Congestion Relief Zone, so any per-trip congestion charge is already in your price. SoHo trips use the same booking, vehicles and policies as the rest of Manhattan. We meet arriving private flights at JFK, Newark, Teterboro (TEB), Westchester (HPN), Republic (FRG), Long Island MacArthur (ISP), Morristown (MMU), East Hampton (HTO), Gabreski in Westhampton Beach (FOK) and Trenton-Mercer (TTN). Your chauffeur meets you in the FBO lobby, or planeside when the FBO allows it.

SoHo Coverage Zones

We cover every block in SoHo, from the Broadway shopping corridor to West Broadway and the quieter side streets of the historic district. The main thing that helps your chauffeur find you is a clear pickup point: the cross street, the side of the street and the shop or building number.

SoHo zonePickup tip
Broadway shopping corridorName the cross street and the store, since Broadway carries heavy traffic
West BroadwayGive the restaurant or building number and the nearest corner
Historic district side streetsGive the building number and the corner you will wait at
HotelsUse the hotel's front entrance and add the hotel name

Nearby neighborhoods

SoHo borders several areas we also serve, including Tribeca to the south and Greenwich Village to the north. Trips that start in one neighborhood and end in another are booked the same way.

Cast Iron Historic District

Much of SoHo is a protected historic district known for its cast iron buildings, with narrow side streets lined with shops and galleries. For a car, that means a clear cross street matters more than an address alone. Tell us the corner you will stand at, and your chauffeur plans the approach.

Why cross streets matter here

Many Manhattan side streets are one-way, and a building number alone can leave a car on the wrong side of a block. Add the nearest corner in your booking notes, for example "Broadway and Spring Street, northeast corner", and you will be easier to find on a busy afternoon.

Pickup notes example

A good SoHo pickup note is short and specific. For example: "Two passengers, one carry-on each. Waiting outside the store on the east side of Broadway, just north of Spring Street. Phone number in the booking." Notes like this help the chauffeur pull up at the right spot the first time.

A fully suited chauffeur welcoming a casually dressed traveler with luggage.

Shopping-Day Car Service

For a shopping day in SoHo, hourly service keeps one car and chauffeur with you between stores, with a 3-hour minimum. Bags stay in the car while you shop, and the chauffeur meets you at the next corner you name. It works like having a private driver for the afternoon. For large purchases, choose an SUV, which seats 6 and has more room for bags and boxes than a sedan. Hourly rates start at $110 per hour for an Executive Sedan.

Vehicle classHourly rateMinimum booking
Executive Sedan$110 per hour3 hours
Executive SUV$130 per hour3 hours
Luxury SUV$150 per hour3 hours
Luxury Sedan$180 per hour3 hours
Executive Sprinter and Jet SprinterQuote on request3 hours

Example prices from our booking engine, October 2026. Taxes, tolls and fees included; gratuity optional. Your exact price is shown before you book.

Plan your store loop

List your stops in order before the day starts and share them with the chauffeur. Group stores by street so the car can wait on one block while you walk to the next. Call 888-887-0324 to ask about adding time once your trip has started. See hourly chauffeur service.

Dining & Night Pickups

SoHo is busy at night, and a booked car means you do not have to hail one outside a full restaurant. Book a pickup for the time you expect to leave, or book hourly so the car waits nearby while you eat. Give the restaurant name and the cross street in your notes. For a special dinner, request a luxury ride in a Luxury Sedan or Luxury SUV.

Night out planBooking
Dinner, then homePickup time set for when you expect to leave
Dinner and a second stopHourly, 3-hour minimum
Group of up to 6Executive SUV or Luxury SUV

Every regular pickup has a 15-minute grace period, after which waiting time applies. If dinner runs long, text or call the chauffeur to set a new pickup time, and on hourly bookings call 888-887-0324 to ask about adding time.

Airport Transfers from SoHo

SoHo is about 22 minutes from LaGuardia, 24 minutes from Newark and 32 minutes from JFK without traffic. Example fares start at $157 to LaGuardia, $163 to Newark and $176 to JFK in an Executive Sedan. Flight tracking is included, and you see the all-in price before you book.

From SoHo (Broadway and Spring St) toDistanceDrive time without traffic
JFK17.9 miabout 32 min
LaGuardia (LGA)9.9 miabout 22 min
Newark (EWR)12.9 miabout 24 min

Drive times are estimates without traffic, checked Oct 29, 2026 (OSRM). Rush hour and weather add time.

RouteExecutive SedanExecutive SUVLuxury SUVLuxury SedanSprinters
SoHo to JFK Terminal 4$176$204$238$309Quote on request
SoHo to LaGuardia Terminal B$157$181$213$274Quote on request
SoHo to Newark Terminal B$163$188$221$284Quote on request

Example prices from our booking engine, October 2026. Taxes, tolls and fees included; gratuity optional. Your exact price is shown before you book.

Your chauffeur tracks the flight, with a 60-minute wait time after a domestic landing and a 90-minute wait time after an international landing. For JFK Terminals 5 and 7, take the free AirTrain to the Howard Beach car service lot to meet your car. Read more on our Manhattan to JFK, Manhattan to LaGuardia and Manhattan to Newark route pages.

Airport day checklist

  • Book with your flight number so the chauffeur can track it
  • Give the pickup corner and the building number
  • Choose an SUV if you have several large bags
  • Add child seats for young children in SUVs and Sprinters
  • Leave extra time for rush hour, which these estimates do not include

Congestion Pricing in SoHo

SoHo is inside the Congestion Relief Zone, which covers Manhattan local streets at or below 60th Street. Black car and taxi trips that start, end or run inside the zone carry a $0.75 per-trip charge, and that charge is part of the all-in price you see before you book.

Congestion Relief Zone factDetail
AreaManhattan local streets at or below 60th Street
Not includedFDR Drive, West Side Highway (Route 9A) and the Hugh L. Carey Tunnel connections to West Street
Peak hours5 a.m. to 9 p.m. weekdays, 9 a.m. to 9 p.m. weekends
Black car and taxi trips$0.75 per trip
Rideshare app trips$1.50 per trip

Source: MTA Congestion Relief Zone. Read more in our congestion pricing guide.

How It Works

Booking a SoHo car takes a few minutes online. Enter the pickup address, the drop-off, the date and time, and the number of passengers, then choose a vehicle class and see the all-in price before you book. You can add a return trip, or choose hourly service instead.

  1. Enter your pickup address in SoHo, your drop-off, date and time online.
  2. Choose a vehicle class that fits your group and luggage.
  3. Add your flight number for airport pickups so the chauffeur can track it.
  4. Add pickup notes such as a building entrance or a cross street.
  5. Review the all-in price and book.

Policies at a Glance

Our policies are short and written down. Prices are all-in, with taxes, tolls and fees included and gratuity optional. Waiting time depends on the pickup type, flights are tracked, and child seats go in SUVs and Sprinters. The table below sets out each rule in one line.

PolicyWhat it means for you
PriceAll-in, shown before you book; gratuity optional
Regular pickups15-minute grace period, then waiting time applies
Domestic flight arrivals60-minute wait time after a domestic landing
International flight arrivals90-minute wait time after an international landing
Flight trackingIncluded on airport pickups
Child seats$25 each in SUVs and Sprinters, not available in sedans
Hourly service3-hour minimum

Example prices from our booking engine, October 2026. Taxes, tolls and fees included; gratuity optional. Your exact price is shown before you book.

See the wait time policy and the child seat policy for the full terms.

Choosing a Vehicle in SoHo

Choose the vehicle by passengers and luggage. An Executive Sedan seats 2 and a Luxury Sedan seats 3. Both SUV classes seat 6. Child seats go in SUVs and Sprinters, never in sedans. For larger SoHo groups, the Jet Sprinter seats 10 and the Executive Sprinter seats 13, quoted on request.

Vehicle classPassengersChild seats ($25 each)Good for
Executive SedanUp to 2Not availableOne or two riders with light luggage
Luxury SedanUp to 3Not availableClients and special nights for up to three
Executive SUVUp to 6AvailableFamilies, bags and small groups
Luxury SUVUp to 6AvailableSmall groups who want the top SUV class
Executive SprinterUp to 13AvailableLarger groups, quoted on request
Jet SprinterUp to 10AvailableGroups who want the lounge cabin, quoted on request

Example prices from our booking engine, October 2026. Taxes, tolls and fees included; gratuity optional. Your exact price is shown before you book.

SoHo Trips by Type

Most SoHo bookings fall into a few trip types: airport rides, shopping days, dinners, and trips to Brooklyn or New Jersey. Each one is booked online with the same all-in pricing. The table matches each trip type to the booking that usually fits it best, so you can choose quickly.

Trip typeBooking that usually fits
Airport rideOne-way, with the flight number added
Shopping dayHourly, 3-hour minimum
Dinner and homeOne-way out, separate return pickup
Several meetingsHourly, with stops listed in order
Group night outSUV for 6, or a Sprinter quoted on request

Trips to Brooklyn and New Jersey

From SoHo, Brooklyn trips often use the Hugh L. Carey Tunnel, $7.46 with E-ZPass according to the MTA. New Jersey trips often use the Holland Tunnel, which is tolled New York-bound only, $14.79 off-peak and $16.79 peak with E-ZPass according to the Port Authority. Tolls on your route are in the all-in price.

Hotel and residence pickups

For a hotel pickup, give the hotel name and use the front entrance. For a residence, give the building number, the cross street and any doorman or lobby detail that helps. Pickup notes go to the chauffeur with the booking.

Why Reserve in SoHo

Reserving ahead in SoHo means the car is booked before you leave the shop or restaurant, with the price shown up front. Your chauffeur knows the pickup corner from your notes, your group rides together, and bags stay in the trunk. For busy weekends, booking early gives you the widest choice of vehicles.

ReasonWhat you get
Price shown before you bookAll-in, with taxes, tolls and fees included
Pickup at your cornerNotes go to the chauffeur with the booking
Room for bagsSUVs seat 6 and carry shopping bags or luggage
One booking for the dayHourly service with a 3-hour minimum

Related Services

SoHo trips often connect with other rides we run across New York. These pages cover the most common ones, from airport routes to nearby neighborhoods and hourly service. Each page uses the same online booking and the same all-in pricing, so you can plan a whole day in one place.

Frequently Asked Questions

Is SoHo in the congestion pricing zone?

Yes. The zone covers Manhattan local streets at or below 60th Street, and SoHo is well inside it. Any per-trip charge is included in your all-in price.

How long is the drive from SoHo to JFK?

About 32 minutes without traffic for 17.9 miles. Rush hour and weather add time, so leave extra room before a flight.

How long is the drive from SoHo to LaGuardia?

About 22 minutes without traffic for 9.9 miles. The example fare from SoHo to LaGuardia Terminal B starts at $157 in an Executive Sedan.

How long is the drive from SoHo to Newark Airport?

About 24 minutes without traffic for 12.9 miles. The example fare to Newark Terminal B starts at $163 in an Executive Sedan.

How much is a car service from SoHo to JFK?

The example fare from SoHo to JFK Terminal 4 starts at $176 in an Executive Sedan. Your exact price is shown before you book.

What does congestion pricing add to a black car trip?

Black car and taxi trips in the zone carry a $0.75 per-trip charge, according to the MTA. It is part of your all-in price.

Where should my car pick me up in SoHo?

Give the cross street, the side of the street and the shop or building number. A clear corner is the fastest way for your chauffeur to find you.

Can I book an hourly car for a SoHo shopping day?

Yes. Hourly service has a 3-hour minimum and starts at $110 per hour for an Executive Sedan. Bags stay in the car between stops.

Are child seats available?

Yes, at $25 each in SUVs and Sprinters. Sedans do not take child seats, so choose an SUV when you travel with young children.

How many people fit in an SUV or Sprinter?

SUVs seat 6. The Jet Sprinter seats 10 and the Executive Sprinter seats 13, both quoted on request.

What is the Holland Tunnel toll from SoHo to New Jersey?

The Holland Tunnel is tolled New York-bound only, so a trip from SoHo to New Jersey does not pay it. Coming back, the E-ZPass toll is $14.79 off-peak and $16.79 peak, according to the Port Authority.

Should I book ahead for a weekend in SoHo?

Yes, booking ahead gives you the widest choice of vehicles on busy weekends. You can book online at any time or call 888-887-0324.

Cast Iron Streets. Planned Pickups.

Enter your SoHo pickup corner, drop-off and time, choose a vehicle and see the all-in price. Book now or call 888-887-0324, 24/7. You can also email info@truenorthvip.com.

Reserve